direct marketing kya hai ( direct marketing ke bare me jaankari) ~ wiki hindi

direct marketing kya hai ( direct marketing ke bare me jaankari)

Marketing world me direct marketing Sabse popular hai. kyonki, direct marketing me marketer aasaani se apane offers ke sath customer se contact kar sakta hai. Direct marketing yah ek marketing system hai aur iska main goal buyer aur supplier ke sath relationship establish karna hain. Direct marketing telephone, mail ya anya interactive media ke madhyam se ki jaati hain. Direct marketing me Measurable response hone chahiye Tabhi direct marketing me success prapt ki ja sakti hain.

Marketing strategy aur corporate strategy jitni hi direct marketing strategy important hai. Isi strategy ke sath distributor aur consumer communication kar sakte hai aur ek dusre ki need jaan sakte hain. Isliye,  direct marketing sabse mahatvapurn strategies me se ek hain.



 direct marketing kya hai ( direct marketing ke bare me jaankari)

Direct marketing ke respond ke liye niche diye gaye points jaan le

  • Consumer teji se khud par dhyan kendrit kar raha hai  aur product ke bare me educated hota ja raha hai aur apane sabhi matters khud hi arrange kar raha hain. Isliye,  log sellers ko khud ka strongly netrutva karne ki anumati nahi dete. 
  •  Direct marketing ke madhyam se provider grahko ke sath pratyaksh contact kar sakta hai aur aisi offer de sakta hai jo customer ke situation ke anurup ho. Yah bahut hi jaruri hai kyonki consumer mass media dwara overwhelmed hote hai
  •  Aaj ke jamane me mahilaye bhi job karne lagi hai aur paise kamane lagi hai. Iski vajah se unke paas bahar jaakar shopping karne ke liye samay nahi hota. Aur waha ghar par hi shopping karke time save kar lete hai.  Isliye,  aaj direct marketing bahut hi jaruri hain. 

Direct marketing me kon konsi media ka upyog hota hain

  • Personal selling
  • Direct marketing
  • Electronic marketing
  • Reply card and coupon
  • Radio aur television

Database accha hona chahiye

Agar ek company ka database accha hota hai wah aasaani se direct marketing kar sakti hain. Sabhi jankari haasil karne ke liye aur sahi action lene ke liye database Bahut hi jaruri hain. Database me name,  address,  postal code,  customer ke location ke alawa database me economic data,  demographic data,  education,  income,  household size,  consumer behavior,  car ownership ke baare me information honi chahiye. Target group ka accha database banana chahiye. Aur target group ki database record honi chahie.

List management

List management ke sahare file me jo data hota hai wah up-to-date hota rahta hain. Aur jo bina kaam ka data hota hai wah khatam hota jata hain. List management bahut hi time khata hai lekin yah sahi data up-to-date rakhne ke liye accha hai. Isme jitni files details hogi utnihi jyada unaki Price hogi.

Read also : selling Kya hai 

Read also : marketing kya hai

Read also : seller ka kam kaise hota hai  

Direct marketing me Result measure karne ki Process

Direct marketing me result measuring karne ka bahut hi important feature hota hain. Isse response ko satik rup determine karna aasan hain. Direct marketing se spasht nishpadan ke sath result spasht rup se mapane yogya ho jate hain. Direct marketing me small scale campaign setting up karke target group ke sath contact kiya ja sakta hai,  media ka Sahi upyog kiya ja sakta hai, pricing par effect daala ja sakta hai,  product ko jyada se jyada becha ja sakta hain,  argument ki quality ka upyog kiya ja sakta hai.

Doston,  yah thi direct marketing ke baare me kuch jaruri baate agar aapka is article ke related koi sawal hai to comment section me jarur puchhe aur agar aapko yah article accha laga hai to ise apane doston ke sath share karna na bhule.  Thank you.
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